Grok BotThe official Marketplace includes SEO & AEO Desk, which turns keywords or Search Console data into content opportunities and writer-ready briefs. It explicitly does not write the finished article or publish it.
There is also AI Search Visibility, which checks whether AI assistants and search results recommend a company for buyer questions—and who gets recommended instead.
1. Keyword → opportunity (opens in a new tab)
Paste a keyword list or connect Search Console. Rank opportunities into page ideas without inventing volumes or difficulties the Bot cannot see.
2. Search Console → pages that need work
Slipping pages and query changes become audit inputs. Business interpretation of what to prioritize still sits with you.
3. Question mapping for AEO
Map what people ask AI and search about your category. That map feeds briefs aimed at answers, not only classic ten-blue-links SEO.
4. Content brief generation
Writer-ready briefs are the Desk’s core product. Finished articles stay human-written or heavily reviewed.
5. Page audit
Audits that name URLs, severity and dates beat vague “improve SEO” advice. Pair with Website Ops when changes should land as PRs.
6. AI visibility testing (opens in a new tab)
Run a fixed list of buyer prompts, score recommended / cited / mentioned / absent, and turn movement into a brief with one named action. Claims should carry quoted sentences and source links.
7. Human-written final article
Publish remains an approval boundary. That matches how this guide site itself should work: research and briefs can be assisted; voice and claims stay editorial.
Who owns what
| Job | Bot can own | Human should own |
|---|---|---|
| Keyword clustering | Yes | Priorities |
| Search Console review | Yes | Business interpretation |
| Brief | Yes | Editorial angle |
| First draft | Maybe | Quality and voice |
| Publish | Approval only | Final sign-off |
| AI visibility monitoring | Yes | Response strategy |
What this means in practice
Use SEO & AEO Desk for ideas and briefs. Use AI Search Visibility for recommendation checks. Link findings back to Sources & methodology on this site so readers can see how claims are grounded.